The first is to group products. The second is to offer personalized offers that make a difference. There are three tactics that grocers can use to increase AOV. The second is to offer personalized offers that fit the customer’s needs.
Finally, encourage size increases by having more of a product available and promoting the opportunity to buy more for less. It’s usually a good idea to make customers feel special. Therefore, you can offer additional benefits to loyal customers, such as VIP experiences, or give early access to reservations or special events. Use your creative skills and be sure to inform customers about all the benefits they get by simply joining your loyalty program.
Logistics management, for example, could be carried out in grocery stores, specialized logistics centers or “dark” stores with store-like designs intended only to manage online orders for delivery or collection. In today’s times, after COVID-19 completely changed the supermarket game and the behavior of online grocery customers, agile e-commerce technology and robust customer acquisition techniques are needed. A year before the pandemic, a Bain technical report published by Google on 26% highlighted that 75% of online grocery shoppers were still choosing the first store they tried. The Capgemini study revealed that retailers currently charge customers only 80% of the total cost of grocery delivery, and deliveries are now the most expensive part of the supply chain for those retailers.
Kroger also teamed up with autonomous vehicle company Nuro to test food delivery in an unmanned road vehicle that can go only from the supermarket to a customer’s home. Establishing the logistics for such a fast and transparent logistics management operation without seriously affecting margins depends on the online grocery retailer, but it remains imperative, especially since new players such as Dija in the United Kingdom are capitalizing on this trend and offering grocery deliveries in 10 minutes. A study conducted in five countries reveals that fast home delivery of food could make consumers more loyal to the grocery stores that offer them.